A New Identity To Serve You Better

Hi,

Change is the law of nature. Everything in this world is subject to change irrespective of their gender, size or stature. And, we are no different. At Day Robinson Services (DRI), we have come a long way in terms of offering our services in a relatively short span of time. We are going from strength to strength and now, we are going to give ourselves a new identity as well. Yes, Day Robinson Services is now going to be known as LeXolution IT Services. It might occur to you – why this change? Well, like every other company on the surface, we also aim to expand our business verticals by embarking into new business opportunities. It requires some structural expansion and a change of name of the present organization as well.

When we started off in November last year, we hardly knew we would achieve so much within such a short span of time. However, thanks to the consistent, dedicated and smart effort of our high-caliber staff, we have gone places since our commencement. We offer a broad-range of web application and KPO services to many of our off-shore customers across the globe. Now, we want to expand the range of our business operations and add a whole new array of services to cater to the demand of niche market of both web application and KPO services. Our experience tells us that there are many more business opportunities lying which we need to tap.

A new identity doesn’t mean that we will change the way we operate – our level of dedication, plan, strategy, promptness, and performance will all remain as they are. In fact, they will go up as we take up fresh responsibilities. Although, we exist for only one year, we have reached many milestones and set many benchmarks as well. And we will continue our endeavor in future also. The encouraging comments of our satisfied customers propel us to do more and they really stand testimonial to our success. As far as our blog is concerned, we continue to share our innovative ideas with you and expect the same back from our readers as well.


Maneet Puri

Web Developer India

How To Decide An Appropriate Layout For Your Website

Layout is a combination of content and image positioning, selecting colors, fonts and so forth. The print or electronic media, a good layout is crucial to the look and feel of the medium. Blame it on the huge number of promotional activities the consumers are exposed to, it is only human of them to be visually selective about what they see and like. Basically, each and every consumer is more or less guided by the atheistic sense. Hence, they tend to pay attention to those campaigns that are visually appealing. As far as the website layout goes, it is even more challenging to impress visitors as they tend to spend a couple of seconds to judge if the site is worth-visiting from the very first look of it.

Points to consider while designing the website layout

Keep It Simple

Simple website layout is not only user-friendly, but also search engine compatible. Complex navigational links built out of complex scripts or images are not properly viewed in different browsers. Further, search engine crawler finds it tough to crawl your site links if it involves poor navigations. Minimize the bulky images that take for eternity to load. Also, use small icons to attract visitors’ attention.

Read Between The Lines

You should use a standard font size to enable the visitors read the content with ease. If you are using style then you can keep the font size between 11 to 12 pixels. The font face should be professional –Verdana, Arial, Helvetica, Sans-serif are some of the most commonly used font faces. However, you should avoid using fancy fonts such as Comic Sans unless the website is personal. Further, ensure that the lines are properly spaced out to avoid clumsiness. Keeping the space around 12 pixels will help.

For Your Eyes Only

Use web-safe colors that are pleasing to eyes. Using loud colors with an outlandish combination ensures the visitors vanish in no time. The choice of colors is crucial and reflects the image of your site. As a webmaster or designer you might go with your own choice; however, it is much wiser to request others for their feedbacks on the same before making your site live.

Size Does Matter

Keep track of the dimension of the webpages. Limit the width and height of the webpages in such a way that the most vital part of the content lies within the top 600 x 600 viewable area without scrolling. If you want to avoid a horizontal scrollbar, set the page layout to expand and shrink with changes in browser window size. This often interferes with the image and text positions relative to each other and throws the layout structure out of sync. Ideally, the best practice is to limit the width by placing a table with a fixed width of 750 or 775 pixels. Make sure the page height is not more than 4 scroll lengths. Try to limit the content of the page; however, if more content is required then move it to the new webpage offering a navigation link to the next page and a link back from the next page. It not only facilitates greater page views but also allows you do add more advertising space.

World Wide Wait!!!

Typically, a webpage is defined by the total size of the text and the number of images and supporting files including java scripts, flash etc. that are downloadable from the server. Page size is critical from the loading standpoint as high volume of website requires high bandwidth net speed to load faster. Research says that most visitors leave sites that take longer than 8seconds to load. It should be ensured that the volume of webpages should be kept to minimum so that they download faster from the server. This is because most people net users around the world use slow modem of 56k to access the internet. Successful websites such as Google and Yahoo! do not have very high volume pages or too many images making their sites load faster. There is a trade-off between making your webpages look nicer by using graphics and making it load faster as well. Ensure that the volume of the cover page is below 35k. However, this may not be feasible for the e-commerce sites as they have to present multiple product images.

Maneet Puri

Web Developer India

Developing and Designing A Website – Know The Techniques Inside-out

Well, we are celebrating the anniversary of our organization, Day Robinson Services on Wednesday (14th of November) and there couldn’t have any better occasion to tell you how we have come this far. We have designed and developed many robust websites for our clients adding value to their business and helping them boost their revenue model. I must tell you that it feels really wonderful to be appreciated for your efforts and association with your clients. Indeed, a great deal of commitment & hard work has made us reach this milestone.

Developing and designing a website is akin to developing a business – both require comprehensive analysis, thorough planning, expertise in your field and execution of well-devised strategies. Let’s take a look what the basic components of developing a websites are:

- Clean Site Lay-out Design

- Choosing the Appropriate Web Technology For Your Website

- Browser Compatibility or Cross-platform Compatibility

- Good Resolution

- Search-engine friendly

- Fast Loading

Clean Site Lay-out Design

Forget about the clichéd maxim, “beauty lies in the eyes of the beholder”! If your website doesn’t have a clean lay-out design, rest assured to lose visitors big time. A lay-out design smeared with crimson color will hardly soothe the visitors’ eyes. Besides, you can’t expect your visitors to patiently put up with a lengthy webpage and click on the link that is placed literally at the rock bottom of a seemingly unfathomable webpage. If you know what I’m talking about, it is safe to dispense with any loud color, cluttered look and lengthy description of website content. After all, they say, “God lies in cleanliness”.

Choosing the Appropriate Web Technology For Your Website

You can use any programming language depending on your specific requirements. However, only a professional designer would tell you what difference they make when they are used in isolation. If you look ten years back, websites were being developed largely on html or dhtml. But as we know, php, .net and the like have changed the face of website development. They have made websites incredibly efficient, dynamic, feature rich and visitor-friendly.

Browser Compatibility or Cross-platform Compatibility

Interestingly, there are many webmasters who have been running their business for quite a few years but, they do not know that different browsers behave differently. There are sites that are compatible with Internet Explorer but not with Fireforx and vice versa. Though most people are using Internet Explorer around the world, you should develop your site on a platform so that it becomes compatible to almost all frequently used browsers.

Good Resolution

No matter how much effort you have put in to make the website look attractive, all will go in vain if you ignore the resolution part. The developer has to make sure that the site being developed does not lose its style or layout when being viewed on screens with different resolutions. It is always safe to use larger resolution while developing a website. Modern websites can be compatible with the resolutions screen like 1024 X 768, 800x600 with the help of cascading style sheet.

Search-engine friendly

Unless you are developing a website for social cause having no commercial objective in your mind, you should ensure that you have conformed to all the principles of search engine optimization. Visibility is the sole objective in online business. There is no point in making a good-looking website that is not visible to your prospective online buyers. For instance, many believe that using Java scrip hurts the SEO process. However, no one is asking you to make a complete sacrifice. You can always strike a healthy balance between satisfying the SEO criteria and making your site interactive and visually appealing.

Fast Loading

Do not test the patience of your visitors by offering them a website that takes forever to load on their computer browsers. By doing this you are doing a world of favor to your competitor and giving your visitors a very good reason to move on to the next link on the SERPs. Many websites have been found committing suicidal attempt of abusing Flash and Frames on their websites. Make sure your pages load faster than your visitors vanish out of sheer frustration.


Actually, it’s not so tough to design and develop a website. Neither is it tougher to make your business a success. All you need is expertise in your field to stay afloat in the sea of competitive marketing. No kidding – our expertise in web designing and web development has helped us sustained ourselves. We wouldn’t probably be here to celebrate the anniversary of our organization otherwise.

Maneet Puri

Web Developer India