Just picture this – your competitor is running the same business as you; both of you have your own website for your business promotion. However, your competitor is getting more customers than you!!! What does the competitor’s website have that you don’t? I know it must be intriguing to you especially if you are a newbie in the concept of website marketing. But, if you are an average user of internet then you would have come across sites that are less interesting to you than others even though all of them have the same theme, say, buying and selling of real estate property. Surely, there are some aspects that make a particular website stand apart from other websites.
Let’s have a look
Basically, there are two important facets of website development and designing. While the first one is business oriented, the second one is about making the website perfect from all technical and aesthetic aspects.
Conceptualizing A Website
I’m sure you will agree with me when I say that each business is conceptually different from others and, therefore, demands unique treatment. Hence, before you develop and design you website, spending some time to conceptualize it holds immense importance. Some aspects such as defining the nature of your business, identifying your target customers & markets, and chalking out a clear-cut site navigation structure build a robust foundation for your website.
Developing and Designing
Now that you have conceptualized it properly, it’s time go ahead with the developing and designing part. Keep the following technical aspects in mind while developing and designing the website.
Technical Aspects
When it comes to the technical aspects, there are quite a few factors that you need to consider while designing to make it visitor-friendly. They are as follow:
- Clean Site Lay-out Design
- Choosing the Appropriate Web Technology For You Website
- Browser Compatibility or Cross-platform Compatibility
- Good Resolution
- Search-engine friendly
- Fast Loading
Keep on reading our subsequent posts to know more about these aspects in detail.
Maneet Puri
Web Developer India
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